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Maybelline New York
Follow Maybelline New York across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.
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Latest Maybelline New York collaborations
Face the Difference: Maybelline, Bustle and Gold House
Maybelline describes Face the Difference as a co-created celebration of Asian Pacific beauty with Bustle and Gold House.
Official collaboration · Global02 · BuzzMaybelline New York becomes WWE’s Official Cosmetics Partner
Maybelline New York announced a partnership making it the first-ever Official Cosmetics Partner of WWE.
Official collaboration · Global03 · BuzzMiley Cyrus x Maybelline: Maybe It’s Maybelline
Maybelline and Miley Cyrus are collaborating on a new creative era, including studio-produced beauty looks and Miley’s reimagining of the Maybelline jingle as the song “Maybe It’s Maybelline.”
Official collaboration · New York04 · BuzzMaybelline New York × New York Road Runners
Maybelline New York × New York Road Runners
Current · International05 · BuzzMaybelline New York × Hello Kitty Japan
Hello Kitty takes over four Maybelline favorites in a limited Japan collection.
Available now · Japan06 · BuzzMaybelline New York × iFood Vinyl Ink Sauce
Maybelline and iFood put a meal-proof lipstick claim onto the delivery menu.
Current campaign · São Paulo and Rio de Janeiro07 · BuzzMaybelline New York × Lotte Koala no March
Maybelline and Lotte turn strawberry Koala no March into a playful makeup campaign.
Current campaign · Japan08 · BuzzMaybelline New York × Microsoft Teams
Maybelline puts twelve virtual makeup looks inside Microsoft Teams meetings.
Available now · Global09 · BuzzMaybelline New York × Miley Cyrus
Miley Cyrus rewrites Maybelline’s famous jingle as a new beauty anthem.
Current campaign · Global10 · BuzzMaybelline New York × OpenAI × ModiFace
Maybelline virtual makeup try-on is coming directly to ChatGPT.
Announced · Global11 · BuzzMaybelline New York × WWE
Maybelline steps into the ring as WWE’s first official cosmetics partner.
Current partnership · Global12 · BuzzMaybelline Women’s Lacrosse League
Maybelline puts its name and mental-health program behind professional women’s lacrosse.
Current partnership · United StatesCollaboration reference
Recent archive
Past activations remain available as useful cultural and partnership intelligence.
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