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THE CHINWAGY BUZZ · FIRST VERIFIED WORD

Uber Advertising and adidas extend the Backyard Legends campaign across Europe

Uber×adidas×Bad Bunny
Official image for Uber Advertising and adidas extend the Backyard Legends campaign across Europe
Official collaboration image · verified from the named source

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Uber Advertising’s Creative Studio is helping adidas extend its Backyard Legends narrative through a pan-European Journey Takeover, playable ads and post-checkout placements, including cultural moments such as Bad Bunny concerts.

Current status
Official collaboration
Known availability
The official source confirms the collaboration; timing details remain under review.
Place
International, Europe
Source checked
September 12, 2026

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