
WHAT CHINWAGY KNOWS
The collaboration
is confirmed.
Snap and Gucci launched an AI-powered Sponsored Lens based on Gucci’s La Famiglia collection, allowing Snapchat users to become characters from the luxury house’s campaign universe.
- Current status
- Official collaboration
- Known availability
- Started 2026-02-09; the official source does not state an end date.
- Place
- International, France, United Kingdom, United Arab Emirates, Saudi Arabia
- Source checked
- September 14, 2026
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