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Gucci

Follow Gucci across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.

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Latest Gucci collaborations

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01 · Sep 14, 2026

Snap and Gucci launch luxury’s first Sponsored AI Lens

Snap and Gucci launched an AI-powered Sponsored Lens based on Gucci’s La Famiglia collection, allowing Snapchat users to become characters from the luxury house’s campaign universe.

Official collaboration · Global
02 · Sep 5, 2026

Gucci becomes Alpine F1 Team title partner from 2027

Gucci and Alpine announced a title partnership beginning with the 2027 FIA Formula One season. The team will race as Gucci Racing Alpine Formula One Team, with planned content, product, client-experience and exclusive-engagement activations.

Coming soon · Global
03 · Sep 4, 2026

Gucci enters Formula One with Alpine as title partner

Alpine and Gucci announced a multi-year Formula One collaboration under the Gucci Racing Alpine Formula One Team identity, combining title sponsorship with a new luxury-sport experiential platform.

Coming soon · Global
04 · Sep 4, 2026

Kering Eyewear Pop-Up at Verdura Resort

Verdura Resort hosts an exclusive Kering Eyewear pop-up by the Infinity Pool, presenting a summer boutique concept with selected eyewear brands including Cartier, Gucci, LINDBERG, Saint Laurent and Bottega Veneta.

Official collaboration · Global
05 · Aug 30, 2026

Gucci Altitude x HEAD

Gucci Altitude x HEAD

Chinwagy Buzz · Global
06 · Aug 19, 2026

Gucci La Famiglia: Mystery Unfolds

Gucci turned La Famiglia into an interactive mystery game.

Chinwagy Buzz · Online
07 · Aug 19, 2026

Gucci x Pomellato Monili

Gucci and Pomellato created their first joint high-jewelry collection.

Chinwagy Buzz · Global
08 · Aug 19, 2026

Gucci x W Magazine: Life Is but a Dream

W Magazine and Gucci created a special image-and-film story starring Daisy Edgar-Jones.

Chinwagy Buzz · Global

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Recent archive

Past activations remain available as useful cultural and partnership intelligence.

Milan · Immersive exhibitionGucci MemoriaGucci × Demna × Milan Design WeekTokyo · ExhibitionMikan: Myself, IncompleteGucci × Tadanori Yokoo × Setouchi Triennale

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