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THE CHINWAGY BUZZ · FIRST VERIFIED WORD

Smirnoff joins Diageo’s FIFA World Cup 26 spirits partnership

Smirnoff×FIFA World Cup 26

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Diageo identifies Smirnoff as one of the brands activated through its Tournament Supporter partnership with FIFA World Cup 26 across Canada, Mexico and the United States.

Current status
Historical
Known availability
The published source describes the collaboration; timing details remain under review.
Place
International, International
Source checked
September 17, 2026

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