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Rakuten
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Latest Rakuten collaborations
Rakuten Rakuma expands cross-border sales through eBay USA
Rakuten Rakuma launched full-scale cross-border sales on eBay USA, enabling U.S. shoppers to buy pre-owned fashion from Rakuma Official Shops, initially with eBay Authenticity Guarantee for handbags.
Official collaboration · Global02 · Sep 8, 2026Rakuten and FamilyMart strengthen partnership through Rakuten Ichiba rewards program
FamilyMart joined Rakuten Ichiba’s “Super Points Up” program as the first non-Rakuten Group participant company, strengthening the commercial relationship between the two retailers.
Official collaboration · Global03 · Sep 8, 2026Rakuten and Golden State extend founding partnership with fan experiences and limited merchandise
Rakuten and Golden State extended their multi-year partnership to include fan experiences, member rewards, exclusive merchandise and limited-edition drops. The announcement also identifies a Warriors Golden Legacy Collection created with designer Gustavo Servin.
Official collaboration · San Francisco04 · Sep 8, 2026Rakuten Ichiba partners with Google on YouTube Shopping in Japan
Rakuten Ichiba partnered with Google in Japan through the YouTube Shopping affiliate program, allowing viewers to discover Rakuten products featured in YouTube videos and access product details directly in the viewing experience.
Official collaboration · GlobalFor Rakuten teams & agencies
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