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THE CHINWAGY BUZZ · FIRST VERIFIED WORD

Subjective selects Samba data to power curated CTV advertising

Samba×Subjective

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Subjective partnered with Samba to use Samba’s media-intelligence data in Subjective’s Ethos decisioning engine, enabling real-time curation and activation of biddable CTV inventory for advertisers.

Current status
Official collaboration
Known availability
The official source confirms the collaboration; timing details remain under review.
Place
San Francisco, United States
Source checked
September 13, 2026

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