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01 · Sep 13, 2026

Samba acquires Bestever AI to accelerate agentic advertising

Samba acquired Bestever AI, bringing its generative-AI advertising technology and team into Samba’s media-intelligence business to support an agentic advertising roadmap.

Official collaboration · Global 02 · Sep 13, 2026

Subjective selects Samba data to power curated CTV advertising

Subjective partnered with Samba to use Samba’s media-intelligence data in Subjective’s Ethos decisioning engine, enabling real-time curation and activation of biddable CTV inventory for advertisers.

Official collaboration · San Francisco

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