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THE CHINWAGY BUZZ · FIRST VERIFIED WORD

PepsiCo enters global Formula 1 partnership with fan and brand activations

PepsiCo×Formula 1×Mercedes-AMG PETRONAS Formula 1 Team×F1 ACADEMY

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

PepsiCo launched a global Formula 1 partnership for the 2026 season, involving Gatorade, STING Energy and Doritos, with activations at races and fan experiences. The announcement also describes PepsiCo partnerships with Mercedes-AMG PETRONAS Formula 1 Team and F1 ACADEMY.

Current status
Official collaboration
Known availability
Started 2026-03-06; the official source does not state an end date.
Place
Melbourne, Australia
Source checked
September 27, 2026

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