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THE CHINWAGY BUZZ · FIRST VERIFIED WORD

PepsiCo activates global Formula 1 partnership with its brands

PepsiCo×Formula 1×Mercedes-AMG PETRONAS Formula One Team×F1 ACADEMY
Official image for PepsiCo activates global Formula 1 partnership with its brands
Official collaboration image · verified from the named source

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

PepsiCo activated a global partnership with Formula 1, F1 ACADEMY and the Mercedes-AMG PETRONAS Formula One Team through Gatorade, STING Energy and Doritos, including race-weekend experiences and Doritos Loaded activations across more than 15 races.

Current status
Official collaboration
Known availability
Started 2026-03-06; the official source does not state an end date.
Place
Melbourne, Australia
Source checked
September 22, 2026

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