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THE CHINWAGY BUZZ · FIRST VERIFIED WORD

PepsiCo activates Pepsi portfolio partnership with Formula 1 and Mercedes-AMG PETRONAS

Pepsi×Formula 1×Mercedes-AMG PETRONAS Formula 1 Team×Giphy×Reddit
Official image for PepsiCo activates Pepsi portfolio partnership with Formula 1 and Mercedes-AMG PETRONAS
Official collaboration image · verified from the named source

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

PepsiCo described its 2026 global partnership with Formula 1 and the Mercedes-AMG PETRONAS Formula 1 Team, including Doritos Loaded activations across more than 15 races, STING Energy fan activations and Gatorade-related programming. Pepsi Football Nation also includes Giphy and Reddit activations.

Current status
Happening now
Known availability
Scheduled from 2026-03-06 through 2026-12-31. See the official source for details.
Place
International, Global
Source checked
September 17, 2026

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