Penn State and adidas officially begin landmark 10-year athletics partnership

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Penn State Athletics and adidas began a multi-year agreement making adidas the official footwear, uniform, apparel and sideline partner across the Nittany Lions athletics program. The deal includes NIL and marketing opportunities for student-athletes across all 31 sports.

Current status

Official collaboration

Known availability

Started 2026-07-01; the official source does not state an end date.

Place

University Park, United States

Source checked

September 14, 2026