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Penn State Nittany Lions
Follow Penn State Nittany Lions across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.
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Latest Penn State Nittany Lions collaborations
Penn State and adidas officially begin landmark 10-year athletics partnership
Penn State Athletics and adidas began a multi-year agreement making adidas the official footwear, uniform, apparel and sideline partner across the Nittany Lions athletics program. The deal includes NIL and marketing opportunities for student-athletes across all 31 sports.
Official collaboration · University Park02 · Sep 14, 2026Penn State launches student-athlete-driven ROAR+ NIL platform
Penn State Athletics collaborated with Playfly Max and Lockerverse to create ROAR+, a digital subscription platform featuring exclusive content, fan access and direct support for Nittany Lion student-athletes through NIL deals.
Official collaboration · University Park03 · Sep 9, 2026Penn State Athletics Official Corporate Partner Portfolio
Penn State Athletics’ active corporate-partner page documents a broad set of official relationships spanning insurance, healthcare, food and beverage, retail, travel, hospitality, payments, fitness, energy, apparel, logistics, and other fan-facing categories.
Official collaboration · University Park04 · Sep 9, 2026Penn State Athletics Partners with Altius on Comprehensive NIL Program
Penn State Intercollegiate Athletics partnered with Altius Sports Partners to advance its NIL program through strategic guidance, educational workshops, group licensing, branding, financial literacy, recruiting, and partnership-strategy development.
Official collaboration · University ParkFor Penn State Nittany Lions teams & agencies
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