WHAT CHINWAGY KNOWS
The collaboration
is confirmed.
The NHL launched a new chapter of its 2025-26 brand campaign in collaboration with longtime agency partner Highdive. The campaign uses player-led creative, AI-related themes, TikTok-style cultural references and multiple video spots to promote the league season.
- Current status
- Official collaboration
- Known availability
- Started 2025-10-07; the official source does not state an end date.
- Place
- International, United States
- Source checked
- September 13, 2026
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