Courtesy of Sports brand intelligenceChinwagy/Brand portfolio
NHL
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Latest NHL collaborations
Anaheim Ducks regional games move to Prime Video streaming
The Ducks, NHL and Prime Video announced a regional streaming arrangement for Ducks games beginning with the 2026-27 season, including a new multimedia broadcast network produced in collaboration with NHL Productions.
Coming soon · Anaheim02 · Sep 13, 2026NHL and Highdive collaborate on 2025-26 ‘The Next Golden Era Is Now’ campaign
The NHL launched a new chapter of its 2025-26 brand campaign in collaboration with longtime agency partner Highdive. The campaign uses player-led creative, AI-related themes, TikTok-style cultural references and multiple video spots to promote the league season.
Official collaboration · Global03 · Sep 10, 2026The CBJ and NHL launch the Blue Jackets Hockey Network
The Columbus Blue Jackets and NHL partnered to produce and distribute Blue Jackets games through the Blue Jackets Hockey Network, including cable, satellite, Prime Video and over-the-air distribution.
Official collaboration · Columbus04 · Sep 8, 2026NHL and Amazon Music collaborate with Jelly Roll on 2026 Stanley Cup Playoffs theme song
The NHL and Amazon Music announced that Jelly Roll would provide the official theme song for the 2026 Stanley Cup Playoffs. The collaboration included game-broadcast use, in-arena integrations, social and digital distribution, and an accompanying music video.
Official collaboration · Global05 · Sep 8, 2026NHL STREET expands through community, education and brand partnerships
NHL STREET is expanding through partnerships with RCX Sports, SHAPE America, schools, youth organizations and community operators, with support from Jersey Mike's and BODYARMOR Sports Drink. The program includes draft activations, street-hockey programming, equipment grants and community events.
Official collaboration · Buffalo06 · Sep 7, 2026Apple, NHL and NHLPA collaborate on Made on iPad goalie-mask campaign
Apple, the NHL and NHLPA renewed the Made on iPad x NHL campaign, pairing artists with six NHL goalies to create custom masks reflecting each goalie’s identity and artistic style.
Official collaboration · Global07 · Sep 7, 2026NHL and Honda renew United States partnership with sustainability focus
Honda renewed its multiyear United States partnership with the NHL as Official Automotive Partner. The relationship includes branded presence around marquee events and Honda’s title sponsorship of the Honda NHL PreGame fan festival at the 2025 NHL Stadium Series.
Official collaboration · Columbus08 · Sep 7, 2026NHL, NHLPA and Enterprise renew North American partnership
Enterprise, the NHL and the NHL Players’ Association announced a multiyear extension of their North American partnership, continuing Enterprise’s marketing presence across NHL touchpoints and fan communities.
Official collaboration · St. Louis09 · Sep 7, 2026Palo Alto Networks becomes NHL official cybersecurity partner
Palo Alto Networks and the NHL announced a multiyear North American partnership naming Palo Alto Networks the League’s official cybersecurity partner. The collaboration covers cybersecurity solutions, marketing rights and security initiatives across NHL arenas and operations.
Official collaboration · New York; Santa Clara10 · Sep 6, 2026NHL and Honeywell partner on arena energy efficiency
Honeywell became the NHL’s official building automation and energy management partner, supporting more efficient arenas, practice facilities and community rinks while improving the event experience.
Official collaboration · Global11 · Sep 4, 2026NHL names United States Postal Service official shipping sponsor
USPS became the NHL’s Official Shipping Sponsor under a sponsorship agreement including event marketing, original content and fan activations at NHL tentpole events.
Official collaboration · Global12 · Sep 1, 2026Utah Mammoth × Colorado Avalanche × Discover NHL Winter Classic 2027
Utah Mammoth × Colorado Avalanche × Discover NHL Winter Classic 2027
Scheduled · Salt Lake CityCulture in motion
Current collaborations & activations
5 current
Courtesy of Sports brand intelligenceMontréal Canadiens × Winnipeg Jets × Tim Hortons 2026 Heritage Classic
The Canadiens will face the Winnipeg Jets at the 2026 Tim Hortons NHL Heritage Classic at Princess Auto Stadium in Winnipeg on October 25, 2026.
Courtesy of Sports brand intelligenceOttawa Senators × NHL Global Series Germany 2026
The Senators will play the Chicago Blackhawks at PSD Bank Dome in Düsseldorf on December 18 and December 20, 2026 as the NHL Global Series Germany.
Courtesy of Sports brand intelligenceOttawa Senators × Montréal Canadiens × Kraft Hockeyville 2025
The Senators and Canadiens will play the Kraft Hockeyville 2025 celebration preseason game at Colisée Vidéotron in Trois-Rivières on September 21, 2026 for winning community Saint-Boniface, Québec.
Courtesy of Sports brand intelligenceVegas Golden Knights × Dallas Stars × NHL Stadium Series 2027
The Golden Knights will visit the Dallas Stars for the 2027 NHL Stadium Series at AT&T Stadium on February 20 at 7 p.m. Central.
Courtesy of Sports brand intelligenceUtah Mammoth × Colorado Avalanche × Discover NHL Winter Classic 2027
The Mammoth will host the Avalanche in the 2027 Discover NHL Winter Classic at Rice-Eccles Stadium on December 31, 2026, Utah's first NHL outdoor game.
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