Chinwagy/Brand portfolio
NHL
Follow NHL across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.
The Chinwagy Buzz
Latest NHL collaborations
NHL and Tim Hortons present the 2026 Tim Hortons NHL Heritage Classic
NHL's 2026 Heritage Classic is presented under the Tim Hortons name and features the Montreal Canadiens versus the Winnipeg Jets at Princess Auto Stadium in Winnipeg on October 25, 2026. The article also describes the associated family skate and outdoor-game experience.
Coming soon · Winnipeg02 · BuzzNHL stars join Canadian edition of The Price Is Right Tonight
The NHL worked with The Price Is Right Tonight to create the first NHL-themed edition of the Canadian version of the game show. Matthew Schaefer, Tom Wilson, Brandon Montour and Jake Walman appeared with contestants, while Wendel Clark also participated. The episode was taped in June 2026 and aired in Canada on October 19, 2026.
Official collaboration · Toronto03 · BuzzNHL × FC Bayern Munich
The NHL and FC Bayern join forces to grow hockey in Germany and the football club in North America.
Chinwagy Buzz · Munich04 · BuzzNHL × Honeywell
Honeywell becomes the NHL’s official building automation and energy management partner.
Chinwagy Buzz ·Culture in motion
Current collaborations & activations
3 current
Ottawa Senators × NHL Global Series Germany 2026
The Senators will play the Chicago Blackhawks at PSD Bank Dome in Düsseldorf on December 18 and December 20, 2026 as the NHL Global Series Germany.
Vegas Golden Knights × Dallas Stars × NHL Stadium Series 2027
The Golden Knights will visit the Dallas Stars for the 2027 NHL Stadium Series at AT&T Stadium on February 20 at 7 p.m. Central.
Utah Mammoth × Colorado Avalanche × Discover NHL Winter Classic 2027
The Mammoth will host the Avalanche in the 2027 Discover NHL Winter Classic at Rice-Eccles Stadium on December 31, 2026, Utah's first NHL outdoor game.
Collaboration reference
Recent archive
Past activations remain available as useful cultural and partnership intelligence.
For NHL teams & agencies
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