Mayu Hotta

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01 · Sep 29, 2026

Max Mara launches Ready Coat campaign with Mayu Hotta, Anne Nakamura and Hikari Mori

Max Mara Japan announced the second chapter of its Ready Coat campaign, part of a three-part campaign featuring actors and public figures Mayu Hotta, Anne Nakamura and Hikari Mori. Each participant wears the Ready Coat and expresses the campaign's “Ready” concept through an individual story.

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