Chinwagy/Brand portfolio
Mattel
Follow Mattel across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.
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Latest Mattel collaborations
7-Eleven and Mattel release exclusive Hot Wheels collaboration
7-Eleven and Mattel created an exclusive 7-Eleven x Hot Wheels collection, including a branded Hot Wheels Silver Series Toyota Supra and limited-edition custom fingerboards sold through participating stores and 7Collection.
Official collaboration · Global02 · Sep 11, 2026Dunkin' collaborates with Barbie on a pink summer beverage program
Dunkin' partnered with Mattel's Barbie brand on Barbie Pink Strawberry Cold Foam, pink-themed beverages, promotional content and collectible merchandise including a limited-edition cup.
Official collaboration · Global03 · Sep 10, 2026PLAY-DOH Barbie collection launches through Hasbro–Mattel licensing collaboration
Hasbro announced a PLAY-DOH Barbie collection created through a new licensing collaboration with Mattel, combining the PLAY-DOH and Barbie brands in playsets.
Official collaboration · Global04 · Sep 10, 2026LAFC and Mattel host soccer clinic and Day of Play activation
LAFC partnered with Mattel at Mattel's headquarters for a soccer clinic for young female players followed by participation in Mattel's annual Day of Play, combining sport instruction and interactive activations.
Official collaboration · El Segundo05 · Sep 9, 20267-Eleven and Mattel team up for a limited-edition Hot Wheels collectible car
7-Eleven and Mattel announced an exclusive 7-Eleven-branded Hot Wheels die-cast 2017 Nissan GT-R collectible, sold at participating 7-Eleven, Speedway and Stripes stores and through 7Collection.com while supplies last.
Official collaboration · Global06 · Sep 4, 2026KPop Demon Hunters master toy partnerships
Netflix named Mattel and Hasbro as global co-master toy licensees for KPop Demon Hunters, covering dolls, games, collectibles, role-play products and related merchandise.
Official collaboration · Global07 · Sep 4, 2026MoMA and Mattel Creations announce multi-year global partnership
MoMA and Mattel announced a multi-year global partnership including a capsule of products inspired by MoMA’s collection and Mattel sponsorship of MoMA’s Samuel and Ronnie Heyman Family Art Lab.
Official collaboration · New York08 · Sep 4, 2026UNO Canvas x MoMA card game collaboration
MoMA and UNO collaborated on a collectible card game featuring six artworks from MoMA’s collection. The product is manufactured and distributed by Mattel under license.
Official collaboration · New YorkFor Mattel teams & agencies
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