THE CHINWAGY BUZZ
Macy's World Soccer HQ × U.S. Soccer Foundation

THE COLLABORATION
What to know
and where to go.
Macy's turns stores and macys.com into a World Soccer HQ while supporting the U.S. Soccer Foundation.
Macy's official newsroom describes a national World Soccer HQ platform, an immersive Herald Square experience and programming spanning Nike, adidas and Puma. The U.S. Soccer Foundation partnership gives the programme a distinct collaboration identity beyond ordinary assortment.
- Availability
- National Macy's and macys.com programme launched for summer 2026; local activations and merchandise vary by store.
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