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THE CHINWAGY BUZZ

LiveRamp, Snowflake and Cross Screen Media collaborate on CTV activation and measurement

LiveRamp×Snowflake×Cross Screen Media×Yahoo DSP×Magnite×PubMatic
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THE COLLABORATION

What to know
and where to go.

LiveRamp and Snowflake provided Cross Screen Media with a governed data-collaboration foundation for CTV audience activation, deduplicated measurement and expanded reach across multiple media partners, including Yahoo DSP, Magnite and PubMatic.

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