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01 · Buzz

LiveRamp enables Albertsons Media Collective and Campbell’s Snacks campaign through data collaboration

LiveRamp’s data-collaboration platform supported Albertsons Media Collective’s audience activation and measurement, including a national Campbell’s Snacks campaign using Google’s advertising infrastructure and FreeWheel integration.

Official collaboration · Global 02 · Buzz

LiveRamp, Snowflake and Cross Screen Media collaborate on CTV activation and measurement

LiveRamp and Snowflake provided Cross Screen Media with a governed data-collaboration foundation for CTV audience activation, deduplicated measurement and expanded reach across multiple media partners, including Yahoo DSP, Magnite and PubMatic.

Official collaboration · Global

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