THE COLLABORATION
What to know
and where to go.
Lay’s entered an official sponsorship partnership with FIFA covering the 2026 FIFA World Cup and 2027 FIFA Women’s World Cup. The associated official Lay’s promotion page confirms the World Cup 2026 activation. ([pepsico.com](https://www.pepsico.com/newsroom/press-releases/2024/lays-named-official-sponsor-of-fifa-world-cup-26-fifa-womens-world-cup-2027?utm_s
Lay’s entered an official sponsorship partnership with FIFA covering the 2026 FIFA World Cup and 2027 FIFA Women’s World Cup. The associated official Lay’s promotion page confirms the World Cup 2026 activation. ([pepsico.com](https://www.pepsico.com/newsroom/press-releases/2024/lays-named-official-sponsor-of-fifa-world-cup-26-fifa-womens-world-cup-2027?utm_source=openai))
- Current status
- Official collaboration
- Timing and availability
- The published source describes the collaboration; timing details remain under review.
- Place
- International, International
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