Chinwagy/Brand portfolio
Lay's
Follow Lay's across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.
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Latest Lay's collaborations
Lay’s Potato Restaurant Shanghai with chef and fashion collaborations
Lay’s opened a limited-time potato-themed restaurant in Shanghai’s Xintiandi district. The experience includes a limited-time menu created with Michelin-starred chef Francesco Bonvini and chef Tian Shuai, plus art installations developed with fashion brand 8ON8 and co-branded merchandise.
Official collaboration · Shanghai02 · Sep 8, 2026Lay’s collaborates with chef Miguel Carretero on Madrid’s Pilla Tortilla restaurant
Lay’s launched Pilla Tortilla, a restaurant concept centered on Spanish tortilla, with a menu developed in collaboration with Michelin-starred chef Miguel Carretero.
Official collaboration · Madrid03 · Sep 6, 2026Lay’s launches Pilla Tortilla restaurant concept with Michelin-starred chef Miguel Carretero
Lay’s launched Pilla Tortilla, a restaurant concept built around Spanish tortilla, with menu development overseen by Michelin-starred chef Miguel Carretero, who led Santerra.
Official collaboration · Madrid04 · Sep 4, 2026Lay’s Pilla Tortilla restaurant concept in Madrid
Lay’s created Pilla Tortilla, a restaurant concept centered on Spanish tortilla, with a menu developed in collaboration with Michelin-starred chef Miguel Carretero.
Official collaboration · Madrid05 · Sep 4, 2026Lay’s Shanghai potato-themed restaurant with chef-created menu
Lay’s opened a limited-time potato-themed restaurant in Shanghai featuring a menu developed with Michelin-starred chef Francesco Bonvini and chef Tian Shuai, alongside art, fashion and limited-edition merchandise elements.
Official collaboration · ShanghaiFor Lay's teams & agencies
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