Instagram and Coca-Cola launch “The World Will Wait” campaign

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

WPP reported the launch of Coca-Cola's global “The World Will Wait” campaign, created through WPP Open X with Grey and supported by Ogilvy, WPP Production and WPP Media. The recovered evidence confirms the Coca-Cola–WPP collaboration referenced by the Instagram lead.

Current status

Reported collaboration

Known availability

The published source describes the collaboration; timing details remain under review.

Place

International, International

Source checked

September 23, 2026