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01 · Sep 23, 2026

Instagram and Coca-Cola launch “The World Will Wait” campaign

WPP reported the launch of Coca-Cola's global “The World Will Wait” campaign, created through WPP Open X with Grey and supported by Ogilvy, WPP Production and WPP Media. The recovered evidence confirms the Coca-Cola–WPP collaboration referenced by the Instagram lead.

Reported collaboration · Global

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