HEYTEA partners with POP MART’s Twinkle Twinkle for global co-branded campaign

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

HEYTEA and POP MART’s Twinkle Twinkle launched a global co-branded campaign across HEYTEA stores, including more than 100 overseas stores.

Current status

Reported collaboration

Reported timing and availability

Started 2025-12-22; the official source does not state an end date.

Place

International, International

Source checked

October 10, 2026