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01 · Oct 10, 2026

HEYTEA partners with POP MART’s Twinkle Twinkle for global co-branded campaign

HEYTEA and POP MART’s Twinkle Twinkle launched a global co-branded campaign across HEYTEA stores, including more than 100 overseas stores.

Reported collaboration · Global 02 · Oct 7, 2026

HEYTEA partners with POP MART’s Twinkle Twinkle for global co-branded launch

HEYTEA and POP MART’s Twinkle Twinkle launched a global co-branded campaign featuring exclusive drinks, themed merchandise, themed stores and an Inspiration Bus pop-up activation.

Reported collaboration · Global

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