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THE CHINWAGY BUZZ

Hellmann’s extends collaboration with the NBA in Brazil

Hellmann's×National Basketball Association (NBA)

THE COLLABORATION

What to know
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Unilever’s 2025 annual report says Hellmann’s extended its collaboration with the NBA in Brazil. The collaboration combined cultural engagement, consumer activation, and product innovation, including new Barbecue, Bacon, and Garlic flavours in squeeze format.

Place
Brazil, Brazil

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