Haier Announces Global Partnership with UEFA Champions League

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Haier announced a global partnership with UC3 under which Haier will become a Global Partner of the UEFA Champions League from the 2027-28 season through the 2030-31 season.

Current status

Official collaboration

Known availability

The published source describes the collaboration; timing details remain under review.

Place

Berlin, Germany

Source checked

September 23, 2026