CHINWAGY LIVE BRAND INDEXUEFA Champions League13 current collaboration stories

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UEFA Champions League

Follow UEFA Champions League across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.

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Latest UEFA Champions League collaborations

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01 · Sep 15, 2026

Hublot unveils Big Bang Reloaded UEFA Champions League Titanium Ceramic

As Official Watch of the UEFA Champions League, Hublot introduced the eighth timepiece born from its continuing partnership with UEFA for the 2026/27 season.

Official collaboration · Nyon
02 · Sep 15, 2026

Heineken renews UEFA Champions League sponsorship

Heineken renewed its UEFA Champions League sponsorship through the end of the 2024-27 club-competition cycle. The partnership includes global marketing rights, fan campaigns and the Heineken-presented UEFA Champions League Trophy Tour.

Happening now · Global
03 · Sep 15, 2026

UEFA and Crypto.com announce UEFA Champions League sponsorship

Crypto.com became the first cryptocurrency partner of the UEFA Champions League for the 2024-27 commercial cycle. The agreement includes on-site activation rights, branded match visibility and supporter experiences across UEFA competitions.

Happening now · Warsaw
04 · Sep 15, 2026

UEFA and STRAUSS partner to elevate refereeing across European football

STRAUSS became UEFA’s first official refereeing partner under a three-year agreement. The collaboration includes branding on UEFA referee match and training apparel and support for referee development across UEFA competitions, beginning with the UEFA Champions League.

Happening now · Global
05 · Sep 15, 2026

UEFA announces first strategic corporate partnership with companies of Schwarz Group

UEFA and Schwarz Group companies Lidl and PreZero formed a strategic corporate partnership focused on grassroots football, conscious nutrition, circular-economy practices and resource management. The relationship builds on Lidl’s existing UEFA sponsorships, including UEFA men’s club competitions.

Official collaboration · Global
06 · Sep 14, 2026

Hyundai becomes Official Automotive Partner of the UEFA Champions League

Hyundai entered a multiyear partnership as Official Automotive Partner of the UEFA Champions League, beginning with the 2026/27 season and running through the 2030/31 season.

Happening now · Global
07 · Sep 9, 2026

Vodafone Launches Major Partnership with UEFA and UC3

Vodafone entered a multi-year partnership with UEFA and UC3 covering women’s European football through 2030 and became an official UEFA Champions League licensee for the 2025–2026 and 2026–2027 seasons, including a Champions Travel eSIM and fan benefits.

Happening now · Global
08 · Sep 6, 2026

UEFA appoints BEYOND Hospitality for the Champions League Final Official Hospitality Travel Programme

UEFA appointed BEYOND Hospitality to create, market and sell official travel and hospitality packages for the 2025, 2026 and 2027 Champions League finals.

Official collaboration · Global
09 · Sep 4, 2026

Champions Innovate Budapest 2026

UEFA delivered the 2026 Champions Innovate programme in partnership with the Hungarian Football Federation ahead of the UEFA Champions League final, focusing on grassroots football and local innovation.

Official collaboration · Budapest
10 · Sep 4, 2026

Mastercard UEFA Champions League partnership

Mastercard renewed its UEFA Champions League sponsorship for the 2024–27 commercial cycle, continuing fan experiences including player-mascot opportunities and UEFA Foundation for Children initiatives.

Happening now · Global
11 · Sep 4, 2026

PepsiCo UEFA Champions League partnership

PepsiCo renewed its UEFA Champions League partnership for the 2024–27 cycle, including fan-engagement activity, community investment and sustainability initiatives.

Happening now · Global
12 · Sep 4, 2026

Vodafone sponsors UEFA Women’s Football and becomes Champions League licensee

Vodafone became a sponsor of UEFA Women’s Football and an official licensee of the UEFA Champions League through 2027.

Official collaboration · Global

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