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THE CHINWAGY BUZZ

GMR helps Cigna activate its NFL partnership through “Generational Health”

GMR×Cigna Healthcare×NFL×Atlanta Falcons×Bijan Robinson×Erik Dickerson×Washington Commanders

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GMR describes its longstanding experiential partnership with Cigna, expanded sponsorship consulting work, and production of a Cigna-NFL collaboration content series titled “Generational Health.” The same source also describes a Cigna-Washington Commanders “Harvest Feast” activation addressing food insecurity.

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