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Latest NFL collaborations

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01 · Sep 15, 2026

NFL and Nike extend on-field rights partnership

The NFL and Nike extended their on-field rights partnership, covering uniforms, sideline apparel, footwear and gloves for NFL clubs and players.

Official collaboration · Orlando
02 · Sep 15, 2026

NFL announces multi-year partnerships with three sports-betting operators

The NFL announced multi-year commercial agreements with DraftKings, FanDuel and Fanatics Betting and Gaming, including hospitality, tentpole-event presence, digital integrations and official data access.

Official collaboration · Global
03 · Sep 15, 2026

NFL extends strategic partnership with Genius Sports through 2027-28

The NFL extended its strategic partnership with Genius Sports, which remains the league’s exclusive distributor of official play-by-play statistics, Next Gen Stats data and sports-betting data feeds.

Happening now · Global
04 · Sep 15, 2026

Oakley extends official on-field partnership with NFL through 2030

Oakley extended its official on-field partnership with the NFL through 2030, including product design, athlete collaboration and NFL FLAG-related activity.

Happening now · Global
05 · Sep 14, 2026

GMR activates Cigna’s NFL partnership through Team Up for Wellness and Generational Health

GMR helped Cigna expand its NFL sponsorship into the Team Up for Wellness platform and produce the Generational Health content series, followed by a Harvest Feast activation with the Washington Commanders addressing food insecurity.

Official collaboration · Washington, DC
06 · Sep 13, 2026

NFL partners with Victorian State Government and Visit Victoria for first regular-season game in Australia

The NFL’s official 2026 season campaign announcement states that the first regular-season NFL game in Australia will take place in partnership with the Victorian State Government and Visit Victoria. The collaboration supports an international NFL event and destination-focused activation.

Official collaboration · Melbourne
07 · Sep 9, 2026

Nike and the NFL introduce 2026 uniform reveal

Nike and the NFL introduced the next chapter of NFL team uniforms for the 2026 season through a joint uniform reveal and collection activity.

Official collaboration · Global
08 · Sep 7, 2026

Oakley x NFL Salute to Service collection

Oakley partners with the NFL on a Salute to Service sunglass collection supporting the initiative for service members, veterans and their families.

Official collaboration · Global
09 · Sep 5, 2026

Captain Morgan continues as presenting partner of NFL Fan of the Year

Captain Morgan celebrated fans during its fifth year as presenting partner of the NFL Fan of the Year programme.

Official collaboration · Global
10 · Sep 5, 2026

Smirnoff collaborates with Aleali May at the NFL Draft

Smirnoff collaborated with NFL-licensed fashion designer Aleali May at the NFL Draft, connecting sports, fashion and culture.

Official collaboration · Green Bay
11 · Aug 31, 2026

Chicago Bears × Hallmark × NFL × Skydance Sports: A Bears Love Story

Chicago Bears × Hallmark × NFL × Skydance Sports: A Bears Love Story

Current · International
12 · Aug 31, 2026

Indianapolis Colts × Nike × NFL Rivalries: Anvil Strike

Indianapolis Colts × Nike × NFL Rivalries: Anvil Strike

Current · International

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