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NFL

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Latest NFL collaborations

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01 · Buzz

Athletic Club and Chicago Bears link up for flag football clinics at Lezama

Athletic Club and the Chicago Bears, with NFL involvement, arranged flag-football training clinics for Bizkaia school students and Athletic academy members at Lezama. The completed clinics took place on October 26 and 27, 2026.

Happening now · Global
02 · Buzz

Fear of God Essentials expands NFL and NBA collaborations in Fall 2026

Fear of God’s Fall 2026 page presents ESSENTIALS offerings tied to NFL and NBA franchises, including NFL ESSENTIALS and NBA ESSENTIALS apparel.

Official collaboration · New York
03 · Buzz

GMR helps Cigna activate its NFL partnership through “Generational Health”

GMR describes its longstanding experiential partnership with Cigna, expanded sponsorship consulting work, and production of a Cigna-NFL collaboration content series titled “Generational Health.” The same source also describes a Cigna-Washington Commanders “Harvest Feast” activation addressing food insecurity.

Official collaboration · Global
04 · Buzz

Westfield becomes Official Shopping Destination Partner of the NFL in Australia and New Zealand

Westfield announced a partnership with the NFL to host NFL-themed activations, including cheer performances, player meet-and-greets, children’s activities and giveaways at its centres.

Happening now · Melbourne
05 · Buzz

Jameson becomes official spirits sponsor of the NFL

Jameson announced a multiyear partnership as the NFL’s Official Spirits Sponsor, including fan experiences connected to Draft Night, International Games and the Super Bowl.

Official collaboration · Global
06 · Buzz

Oakley x NFL licensed collaboration

Oakley’s official page lists NFL-licensed sunglasses and accessories within its collaboration and special-launch surface.

Official collaboration · Global
07 · Buzz

NFL and Nike extend on-field rights partnership

The NFL and Nike extended their on-field rights partnership, covering uniforms, sideline apparel, footwear and gloves for NFL clubs and players.

Official collaboration · Orlando
08 · Buzz

NFL announces multi-year partnerships with three sports-betting operators

The NFL announced multi-year commercial agreements with DraftKings, FanDuel and Fanatics Betting and Gaming, including hospitality, tentpole-event presence, digital integrations and official data access.

Official collaboration · Global
09 · Buzz

NFL extends strategic partnership with Genius Sports through 2027-28

The NFL extended its strategic partnership with Genius Sports, which remains the league’s exclusive distributor of official play-by-play statistics, Next Gen Stats data and sports-betting data feeds.

Happening now · Global
10 · Buzz

Oakley extends official on-field partnership with NFL through 2030

Oakley extended its official on-field partnership with the NFL through 2030, including product design, athlete collaboration and NFL FLAG-related activity.

Happening now · Global
11 · Buzz

GMR activates Cigna’s NFL partnership through Team Up for Wellness and Generational Health

GMR helped Cigna expand its NFL sponsorship into the Team Up for Wellness platform and produce the Generational Health content series, followed by a Harvest Feast activation with the Washington Commanders addressing food insecurity.

Official collaboration · Washington, DC
12 · Buzz

Oakley x NFL Salute to Service collection

Oakley partners with the NFL on a Salute to Service sunglass collection supporting the initiative for service members, veterans and their families.

Official collaboration · Global

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