
THE COLLABORATION
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Fanta and Xbox launch a global limited-edition collection, new flavor and digital rewards for Xbox's 25th anniversary.
The Coca-Cola Company confirms a global Fanta and Xbox program spanning more than 60 markets, with Fanta Crimson, collectible packaging, gaming challenges and rewards tied to Call of Duty, Halo, World of Warcraft, Diablo IV and Forza Horizon 6.
- Availability
- Products began rolling out April 8, 2026 across more than 60 markets; digital challenges and rewards continue during the campaign.
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