Diageo becomes Official Spirits Supporter of FIFA World Cup 2026 with multi-brand activations

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Diageo describes its Official Spirits Supporter relationship with FIFA World Cup 2026 and planned activations across five brands, including limited-edition bottles, retail programs, campaigns and on-the-ground experiences across the 16 host cities. The story also identifies Casamigos as an Official Tequila Supporter and details brand-specific tournament acti

Diageo describes its Official Spirits Supporter relationship with FIFA World Cup 2026 and planned activations across five brands, including limited-edition bottles, retail programs, campaigns and on-the-ground experiences across the 16 host cities. The story also identifies Casamigos as an Official Tequila Supporter and details brand-specific tournament activity.

Current status

Official collaboration

Known availability

The official source confirms the collaboration; timing details remain under review.

Place

International, International

Source checked

September 15, 2026