Aveda's 30-year partnership and co-created Yawanawá holiday collection

THE COLLABORATION

What to know
and where to go.

Aveda's official holiday page describes a 30-year partnership with the Yawanawá People and a limited-edition aroma whose packaging and designs were co-created with the community. Aveda also states that it compensated the community for traditional designs and essences and supports land protection in the Brazilian Amazon.