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Sephora

Follow Sephora across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.

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Latest Sephora collaborations

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01 · Buzz

OMY’s named brand collaboration portfolio

OMY’s official partnership page presents collaborations with named fashion, beauty, food, retail and lifestyle brands to create exclusive collections and bespoke products.

Official collaboration · Global
02 · Buzz

Slip's named brand and cultural collaborations

Slip's official collaborations page says, “We are honored to have collaborated with some of our favorite brands,” and lists named partners across beauty, fashion, retail, hospitality and culture, including Victoria Beckham Beauty, OUAI, Coachella, Mumm Champagne and others.

Official collaboration · Global
03 · Buzz

POV Beauty makes its retail debut at Sephora

POV Beauty expanded from direct-to-consumer distribution into Sephora, launching its full lineup across Sephora U.S. stores and selected Canadian doors.

Reported collaboration · Global
04 · Buzz

Haus Labs by Lady Gaga maintains exclusive retail partnership with Sephora

Haus Labs by Lady Gaga states that its current product line is sold through hauslabs.com and its exclusive retail partner, Sephora, across the United States, Canada, the United Kingdom and Europe.

Official collaboration · Global
05 · Buzz

Westfield London hosts current tenant brand activations and events

Westfield London’s current events page lists named partner and tenant activations including John Lewis fashion showcases, Valentino Vendetta, Victoria’s Secret PINK, Chipotle Student Tuesdays, Nike Shop NikeSkims IRL and Sephora appointments.

Coming soon · London
06 · Buzz

Westfield London x Sephora makeup appointments

Sephora offers makeup appointments at Westfield London as an ongoing tenant activation.

Happening now · London
07 · Buzz

Sephora Performance Center partnership with Golden State Valkyries

Sephora became a founding partner and Official Beauty Partner of the Golden State Valkyries, with naming rights to the team’s performance center and presenting-partner status for Content Day and Training Camp.

Official collaboration · Oakland
08 · Buzz

Sephora Exclusive Beauty Partnership with AUSL

Sephora became the exclusive beauty partner of the Athletes Unlimited Softball League and presenting sponsor of its championship series, with a glam suite and fan-experience enhancements.

Official collaboration · Global
09 · Buzz

Sephora U.S. Golden State Warriors Partnership

Sephora became the Warriors’ official fragrance partner and Chase Center’s official fragrance partner, the presenting beauty partner of the Warriors Dance Team, and a founding partner of the Valkyries, including naming rights to the Sephora Performance Center.

Official collaboration · San Francisco
10 · Buzz

Sephora x TikTok Incubator Program for Emerging Beauty Brands

Sephora, TikTok and Digitas launched an incubator-style program connecting Sephora Accelerate brands with TikTok creators through educational training on creator content and social commerce.

Official collaboration · Global
11 · Buzz

Sephora Summer Club × The William Vale × Isla Bella Beach Resort

Sephora Summer Club × The William Vale × Isla Bella Beach Resort

Current · Brooklyn and Marathon

Collaboration reference

Recent archive

Past activations remain available as useful cultural and partnership intelligence.

São Paulo · Inclusive beauty masterclassSephora Inclusive Beauty MasterclassesSephora × Les Journées Particulières

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