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Sephora
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Latest Sephora collaborations
Sephora launches its TikTok Shop Drop Shop experience in the United States
Sephora announced its debut on TikTok Shop through a Sephora Drop Shop experience, bringing a Sephora-curated selection of beauty products directly to consumers on TikTok. The U.S. pilot is scheduled to begin September 19, 2026.
Coming soon · Global02 · Sep 15, 2026Sephora Summer Club activates at two luxury hotels
Sephora launched a summer-long activation combining pool culture, wellness and Sephora-curated beauty experiences at The William Vale and Isla Bella Beach Resort.
Official collaboration · Brooklyn, New York; Florida Keys, Florida03 · Sep 10, 2026Sephora Performance Center partnership with Golden State Valkyries
Sephora became a founding partner and Official Beauty Partner of the Golden State Valkyries, with naming rights to the team’s performance center and presenting-partner status for Content Day and Training Camp.
Official collaboration · Oakland04 · Sep 9, 2026Sephora Exclusive Beauty Partnership with AUSL
Sephora became the exclusive beauty partner of the Athletes Unlimited Softball League and presenting sponsor of its championship series, with a glam suite and fan-experience enhancements.
Official collaboration · Global05 · Sep 9, 2026Sephora U.S. Golden State Warriors Partnership
Sephora became the Warriors’ official fragrance partner and Chase Center’s official fragrance partner, the presenting beauty partner of the Warriors Dance Team, and a founding partner of the Valkyries, including naming rights to the Sephora Performance Center.
Official collaboration · San Francisco06 · Sep 7, 2026Sephora Accelerate 2026 Emerging Beauty Founder Cohort
Sephora announced its 2026 cohort for the Sephora Accelerate incubator, providing selected emerging beauty brands with mentorship, curriculum, network access and potential participation in related Sephora initiatives. The program also references the Sephora Beauty Grant in partnership with the Fifteen Percent Pledge.
Official collaboration · Global07 · Sep 7, 2026Sephora Arena Naming Rights and Unrivaled Partnership
Sephora expanded its multiyear partnership with Unrivaled by taking naming rights to the league’s Miami home and headquarters, becoming the naming partner of Sephora Arena for the league’s second season.
Official collaboration · Miami08 · Sep 7, 2026Sephora x TikTok Incubator Program for Emerging Beauty Brands
Sephora, TikTok and Digitas launched an incubator-style program connecting Sephora Accelerate brands with TikTok creators through educational training on creator content and social commerce.
Official collaboration · Global09 · Sep 6, 2026Sephora and Makeup By Mario: Mario’s Beauty Booth
Sephora and Makeup By Mario expanded their global partnership with Mario’s Beauty Booth, a TikTok-first series focused on professional artistry, education and beauty experiences.
Official collaboration · Global10 · Sep 2, 2026Sephora × CJ OLIVE YOUNG: U.S. K-Beauty launch
Sephora × CJ OLIVE YOUNG: U.S. K-Beauty launch
Current · United States11 · Sep 2, 2026Sephora × F1 Academy: official beauty retail partnership
Sephora × F1 Academy: official beauty retail partnership
Current · International12 · Sep 2, 2026Sephora × OpenAI: Sephora App in ChatGPT
Sephora × OpenAI: Sephora App in ChatGPT
Current · United StatesCulture in motion
Current collaborations & activations
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