Selfridges

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01 · Buzz

Selfridges hosts Bay Garnett x Oxfam pop-up at the Corner Shop

Selfridges describes the Bay Garnett x Oxfam collaboration and says the pop-up can be found in its Corner Shop space. The source is an archived editorial page, so no current-date claim is made.

Official collaboration · London 02 · Buzz

Air Dior partnership at Selfridges Corner Shop

Selfridges documented the Air Dior partnership, bringing together Dior haute couture and Jordan sportswear through a Corner Shop retail activation.

Official collaboration · London 03 · Buzz

Selfridges, Vasarely Foundation and Paco Rabanne cultural collaboration at the Corner Shop

Selfridges describes a multi-layered cultural collaboration between the Vasarely Foundation, Paco Rabanne and Selfridges, presented through the Selfridges Corner Shop.

Official collaboration · London 04 · Buzz

Swarovski 2026 collaborations and cultural partnerships

Swarovski's official collaboration index documents the 2026 Vienna Opera Ball tiara, its continuing Fusalp co-created ski-garment relationship, Disney x Swarovski at Selfridges, and other named cultural and entertainment collaborations. The page also identifies Swarovski as official sponsor of the Champs-Élysées Illuminations for the 2025 holiday season.

Happening now · Vienna 05 · Buzz

Saudi: Sky’s the Limit at The Corner Shop in partnership with Milaf

Selfridges is hosting a Corner Shop concept featuring Saudi Arabia and its creative talents in partnership with Milaf, a PIF company.

Official collaboration · London 06 · Buzz

Selfridges × Jellycat Fish & Chips

Jellycat turns a British favourite into an interactive Fish & Chips collection and in-store experience.

Happening now · London

Collaboration reference

Recent archive

Past activations remain available as useful cultural and partnership intelligence.

London · Beauty pop-upROUGE COCO KioskCHANEL × Selfridges London · Retail takeoverDior at SelfridgesDior × Selfridges

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