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Rolex
Follow Rolex across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.
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Latest Rolex collaborations
Rolex remains title sponsor of the Rolex Shanghai Masters
Rolex has been the title sponsor of the Rolex Shanghai Masters since 2009, making the tournament’s naming and sponsorship relationship with Rolex a qualifying collaboration.
Official collaboration · Shanghai02 · BuzzWeiwuying partners with Rolex to bring world-class performances to Taiwan
Weiwuying’s official sustainability account identifies Rolex as a partner in bringing world-class performances to the center and advancing preservation of Taiwan’s and the world’s cultural heritage.
Official collaboration · Kaohsiung03 · BuzzOur Partners / Partners and Official Suppliers
Our Partners / Partners and Official Suppliers
Official collaboration · Milan04 · BuzzMetropolitan Opera continues Rolex partnership for The Met: Live in HD
The Metropolitan Opera’s official 2026–27 season announcement says The Met: Live in HD is in partnership with Rolex. It also identifies PBS and the WNET Group in the associated broadcast distribution relationship.
Happening now · New York05 · BuzzRolex remains Teatro alla Scala’s principal season sponsor
Teatro alla Scala identifies Rolex as the Main Sponsor of the Season and as the exclusive timepiece and main partner of the Teatro alla Scala Museum.
Official collaboration · Milan06 · BuzzRolex and SailGP title partnership
Rolex identifies the Rolex SailGP Championship as a relationship in which Rolex is Title Partner and Official Timepiece, paired with a global sailing championship and spectator experience.
Official collaboration · Global07 · BuzzRolex remains Teatro alla Scala’s Main Sponsor and Exclusive Timepiece
Rolex and Teatro alla Scala maintain a long-term cultural sponsorship and institutional museum relationship. Rolex is identified as the theatre’s Main Sponsor and Exclusive Timepiece since 2006, and has supported the La Scala Theatre Museum since 2020.
Official collaboration · Milan08 · BuzzRoger Federer remains a global ambassador for Rolex
Rolex states that Roger Federer partnered with the brand in 2001 and became its global ambassador through the enduring relationship.
Official collaboration · Global09 · BuzzTeatro alla Scala’s current partner and sponsorship program
Teatro alla Scala publishes a current list of named corporate partners, sponsors, official suppliers and supporters across its season, artistic projects, museum, children’s programming, ballet company and corporate subscriptions.
Official collaboration · Milan10 · BuzzRolex expands SailGP relationship as title partner of the Rolex SailGP Championship
Rolex, a partner of SailGP since the league’s inception, expanded its commitment as the first title partner for the 2026 competition, renamed the Rolex SailGP Championship. The consulted page lists 2026 season news including the Geneva event on September 16, 2026.
Official collaboration · Global11 · BuzzPriyanka Chopra Jonas joins the Rolex family as a Testimonee
Rolex identifies Priyanka Chopra Jonas as a 2026 Rolex Testimonee, establishing an official commercial ambassador relationship.
Official collaboration · Global12 · BuzzRoger Federer’s enduring partnership with Rolex
Rolex states that Roger Federer partnered with the brand in 2001 and is a global ambassador, describing the relationship as an enduring collaboration based on shared values of excellence and precision.
Official collaboration · GlobalCulture in motion
Current collaborations & activations
4 current
Rolex × Paris Masters 2026
The Rolex Paris Masters brings the partnership to Paris in November.
Rolex × WTA Finals Riyadh 2026
Rolex supports the season-ending WTA Finals.
Rolex × Nitto ATP Finals Turin 2026
Rolex supports the season-ending ATP Finals.
Rolex × Sydney Hobart Yacht Race 2026
The Rolex Sydney Hobart closes the yachting year.
Collaboration reference
Recent archive
Past activations remain available as useful cultural and partnership intelligence.
For Rolex teams & agencies
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