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Rolex

Follow Rolex across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.

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The Chinwagy Buzz

Latest Rolex collaborations

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01 · Buzz

Rolex remains title sponsor of the Rolex Shanghai Masters

Rolex has been the title sponsor of the Rolex Shanghai Masters since 2009, making the tournament’s naming and sponsorship relationship with Rolex a qualifying collaboration.

Official collaboration · Shanghai
02 · Buzz

Weiwuying partners with Rolex to bring world-class performances to Taiwan

Weiwuying’s official sustainability account identifies Rolex as a partner in bringing world-class performances to the center and advancing preservation of Taiwan’s and the world’s cultural heritage.

Official collaboration · Kaohsiung
03 · Buzz

Our Partners / Partners and Official Suppliers

Our Partners / Partners and Official Suppliers

Official collaboration · Milan
04 · Buzz

Metropolitan Opera continues Rolex partnership for The Met: Live in HD

The Metropolitan Opera’s official 2026–27 season announcement says The Met: Live in HD is in partnership with Rolex. It also identifies PBS and the WNET Group in the associated broadcast distribution relationship.

Happening now · New York
05 · Buzz

Rolex remains Teatro alla Scala’s principal season sponsor

Teatro alla Scala identifies Rolex as the Main Sponsor of the Season and as the exclusive timepiece and main partner of the Teatro alla Scala Museum.

Official collaboration · Milan
06 · Buzz

Rolex and SailGP title partnership

Rolex identifies the Rolex SailGP Championship as a relationship in which Rolex is Title Partner and Official Timepiece, paired with a global sailing championship and spectator experience.

Official collaboration · Global
07 · Buzz

Rolex remains Teatro alla Scala’s Main Sponsor and Exclusive Timepiece

Rolex and Teatro alla Scala maintain a long-term cultural sponsorship and institutional museum relationship. Rolex is identified as the theatre’s Main Sponsor and Exclusive Timepiece since 2006, and has supported the La Scala Theatre Museum since 2020.

Official collaboration · Milan
08 · Buzz

Roger Federer remains a global ambassador for Rolex

Rolex states that Roger Federer partnered with the brand in 2001 and became its global ambassador through the enduring relationship.

Official collaboration · Global
09 · Buzz

Teatro alla Scala’s current partner and sponsorship program

Teatro alla Scala publishes a current list of named corporate partners, sponsors, official suppliers and supporters across its season, artistic projects, museum, children’s programming, ballet company and corporate subscriptions.

Official collaboration · Milan
10 · Buzz

Rolex expands SailGP relationship as title partner of the Rolex SailGP Championship

Rolex, a partner of SailGP since the league’s inception, expanded its commitment as the first title partner for the 2026 competition, renamed the Rolex SailGP Championship. The consulted page lists 2026 season news including the Geneva event on September 16, 2026.

Official collaboration · Global
11 · Buzz

Priyanka Chopra Jonas joins the Rolex family as a Testimonee

Rolex identifies Priyanka Chopra Jonas as a 2026 Rolex Testimonee, establishing an official commercial ambassador relationship.

Official collaboration · Global
12 · Buzz

Roger Federer’s enduring partnership with Rolex

Rolex states that Roger Federer partnered with the brand in 2001 and is a global ambassador, describing the relationship as an enduring collaboration based on shared values of excellence and precision.

Official collaboration · Global

Culture in motion

Current collaborations & activations

4 current

Collaboration reference

Recent archive

Past activations remain available as useful cultural and partnership intelligence.

Shanghai · Watches × tennis title partnershipRolex × Shanghai Masters 2026Rolex × Shanghai MastersValletta · Watches × sailing partnershipRolex × Middle Sea Race 2026Rolex × Rolex Middle Sea Race × Royal Malta Yacht Club

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