Chinwagy/Brand portfolio
Rolex
Follow Rolex across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.
The Chinwagy Buzz
Latest Rolex collaborations
Rolex sports sponsorship programme
Rolex’s current official sports programme covers sponsorship relationships across tennis, equestrianism, golf, motorsport and yachting.
Official collaboration · Global02 · Sep 13, 2026Rolex and Goodwood Revival 2026
Rolex’s long-term partnership with Goodwood Revival continues with the 2026 edition of the historic motor-racing event.
Coming soon · Goodwood03 · Sep 11, 2026Rolex continues as Title Partner and Founding Partner of SailGP’s 2026 season
Rolex’s current Title Partnership and Founding Partnership with SailGP continues through the 2026 championship season, which spans 13 races across five continents.
Official collaboration · Fremantle, Western Australia04 · Sep 11, 2026Rolex continues Title Sponsorship of the Rolex Swan Cup 2026
Rolex is Title Sponsor of the 2026 Rolex Swan Cup, organized by Yacht Club Costa Smeralda and featuring yachts built by Nautor Swan.
Coming soon · Porto Cervo, Sardinia05 · Sep 9, 2026Rolex and National Geographic name 2026 Explorer of the Year
Rolex and the National Geographic Society continued their long-standing Perpetual Planet partnership by naming conservation scientist Krithi K. Karanth the 2026 Rolex National Geographic Explorer of the Year.
Official collaboration · Global06 · Sep 9, 2026Rolex becomes Exclusive Timepiece Partner of Rockefeller Center
Rolex announced an exclusive partnership with Rockefeller Center, unveiled a Rolex Clock above the Rockefeller Center Rink and planned recurring cultural events and installations.
Official collaboration · New York City07 · Sep 7, 2026Rolex marks 25 years as Major Partner and Official Watch of the 24 Hours of Le Mans
Rolex continues its partnership with the 24 Hours of Le Mans and marks the 25th anniversary of the relationship in 2026 as Major Partner and Official Watch.
Official collaboration · Le Mans08 · Sep 4, 2026Rolex Becomes Official Timepiece of the Serpentine Pavilion
Rolex became the Official Timepiece of the Serpentine Pavilion in 2026, extending its arts and architecture partnerships into a new institutional relationship.
Official collaboration · London09 · Aug 28, 2026DP World Tour × Rolex partnership extension
DP World Tour × Rolex partnership extension
Active · Global10 · Aug 24, 2026Rolex × Serpentine Pavilion
Rolex becomes Official Timepiece of the Serpentine Pavilion.
Chinwagy Buzz · London11 · Aug 24, 2026Rolex × US Open 2026
Rolex continues its global tennis partnership at the 2026 US Open.
Chinwagy Buzz · New YorkCulture in motion
Current collaborations & activations
8 current
Rolex × Laver Cup 2026
Rolex supports the Laver Cup as part of its global tennis partnerships.
Rolex × Shanghai Masters 2026
The Rolex Shanghai Masters returns in October.
Rolex × Paris Masters 2026
The Rolex Paris Masters brings the partnership to Paris in November.
Rolex × WTA Finals Riyadh 2026
Rolex supports the season-ending WTA Finals.
Rolex × Nitto ATP Finals Turin 2026
Rolex supports the season-ending ATP Finals.
Rolex × Swan Cup 2026
Rolex and Nautor Swan bring their title regatta to Porto Cervo.
Rolex × Middle Sea Race 2026
The Rolex Middle Sea Race returns to Malta in October.
Rolex × Sydney Hobart Yacht Race 2026
The Rolex Sydney Hobart closes the yachting year.
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