Rodrygo Goes

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01 · Sep 13, 2026

Powerade’s FIFA World Cup 26 partnership expands into athlete, fan and artist activations

Powerade presented its FIFA World Cup 26 program, including official sports-drink rights, athlete content with Lamine Yamal and Rodrygo Goes, in-stadium and fan activations, limited-edition signed bottles, and an art collaboration with Devon Rodriguez.

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