Chinwagy/Brand portfolio
PBR
Follow PBR across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.
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Latest PBR collaborations
PBR extends Million Dollar Bull Team Challenge partnership through 2029
PBR and the Million Dollar Bull Team Challenge renewed their collaboration for three years. The program will remain part of select PBR Pendleton Whisky Velocity Tour events and continue supporting stock contractors and elite bovine athletes.
Official collaboration · Fort Worth02 · Sep 14, 2026Ram becomes official truck partner of PBR through TKO partnership
Ram became the official truck partner of PBR through a multi-year TKO partnership. The relationship includes PBR event integration, custom content, fan activations and on-site experiences centered on the bucking chute and live events.
Official collaboration · New York03 · Sep 8, 2026Florida Freedom Partner with TWO SVGE as Official Eyewear Partner
TWO SVGE became the Florida Freedom’s Official Eyewear Partner for the 2026 PBR Teams season. Branding appears on rider vests, with planned digital content, rider storytelling and fan-engagement initiatives.
Official collaboration · Sunrise04 · Sep 8, 2026Mack Trucks Named Official Partner and Hauler of PBR
Mack Trucks became PBR’s Official Hauler through a multi-year partnership. Mack trucks will transport PBR arena infrastructure across PBR Teams and Unleash The Beast, with co-branded vehicles, dealership activations, rider signings, concourse presence and Fan Zone experiences.
Official collaboration · AustinFor PBR teams & agencies
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