CHINWAGY LIVE BRAND INDEXNBA23 current collaboration stories

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NBA

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Latest NBA collaborations

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01 · Buzz

NBA and CFTC sign prediction-market memorandum of understanding

The NBA and CFTC entered an MOU focused on cooperation and information sharing related to NBA prediction markets and their regulatory oversight.

Collaboration coverage · New York
02 · Buzz

NBA and Kalshi establish preferred prediction-market partnership

The NBA designated Kalshi as a Preferred Prediction Market Exchange, granting rights to use NBA intellectual property, marketing rights, promotional activations, and official NBA data for authorized NBA-related prediction markets.

Collaboration coverage · New York
03 · Buzz

NBA and Polymarket establish preferred prediction-market partnership

The NBA designated Polymarket as a Preferred Prediction Market Exchange, granting rights to use NBA intellectual property, marketing rights, promotional activations, and official NBA data for authorized NBA-related prediction markets.

Collaboration coverage · New York
04 · Buzz

NBA expands DraftKings agreement to include prediction markets

The NBA expanded its existing DraftKings agreement to include prediction markets and nationwide promotion, with enhanced integrity obligations and market restrictions.

Collaboration coverage · New York
05 · Buzz

NBA and Topps put game-worn jersey patches into ultra-rare trading cards

The NBA’s 2026–27 rookies and selected award winners wear special jersey patches, which Topps later places into one-of-one or ultra-rare autographed trading cards.

Collaboration coverage · Global
06 · Buzz

Fear of God Essentials expands NFL and NBA collaborations in Fall 2026

Fear of God’s Fall 2026 page presents ESSENTIALS offerings tied to NFL and NBA franchises, including NFL ESSENTIALS and NBA ESSENTIALS apparel.

Official collaboration · New York
07 · Buzz

NBA expands digital experiences with TikTok, X, Google and AWS

The NBA announced new and enhanced digital fan experiences involving TikTok, X, Google and AWS for the 2026-27 season.

Official collaboration · New York
08 · Buzz

Tissot expands global multiyear marketing partnerships with NBA, WNBA and NBA G League

Tissot renewed and expanded its global marketing partnerships with the NBA, WNBA and NBA G League, adding a redesigned shot-clock system, a special-edition watch and a 10-year presenting-partner role for an NBA Global Game in Europe.

Official collaboration · Global
09 · Buzz

Balenciaga launches NBA collaboration

Balenciaga’s official page presents a collaboration with the NBA comprising apparel, footwear, accessories and small leather goods, released through selected stores and Balenciaga.com.

Official collaboration · Global
10 · Buzz

Hellmann’s Brazil partners with the NBA

Hellmann’s Brazil and the NBA established a three-year brand partnership involving NBA-season and Finals activations.

Official collaboration · Brazil
11 · Buzz

Chow Tai Fook × NBA — Golden State Warriors gold coin

Chow Tai Fook’s current commerce page lists the Chow Tai Fook x NBA collection and a Golden State Warriors 999.9 gold coin.

Official collaboration · Global
12 · Buzz

Chow Tai Fook — current co-branded jewellery collections

Chow Tai Fook’s current official commerce taxonomy lists active co-branded collections with MCM, NBA, Ocean Park and CLOT. These are consolidated as one collection-level collaboration record rather than separate product variants.

Official collaboration · Global

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