Chinwagy/Brand portfolio
Liverpool
Follow Liverpool across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.
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Latest Liverpool collaborations
Liverpool FC and EA SPORTS FC renew long-standing partnership
The renewed partnership continues EA SPORTS FC as Liverpool's official football simulation game partner, with original content, digital activations, fan experiences, women’s-team activity and matchday gaming opportunities.
Official collaboration · Liverpool02 · Sep 10, 2026Liverpool FC appoint Turkish Airlines as main club partner from 2027/28
Turkish Airlines will become Liverpool's main club partner from June 1, 2027, with branding on men's, women's and Academy match shirts from the 2027/28 season. Standard Chartered will transition to global partner status.
Coming soon · Liverpool03 · Sep 4, 2026Liverpool FC welcomes PayPal as official digital payments partner
PayPal became Liverpool FC’s official digital payments partner in a global multi-year deal supporting fan commerce, women’s football and grassroots programs.
Official collaboration · Liverpool04 · Sep 4, 2026Liverpool FC welcomes SAS as global partner
SAS became Liverpool FC’s official AI marketing automation partner in a new multi-year collaboration involving marketing technology and data-led decision-making.
Official collaboration · Liverpool05 · Sep 1, 2026LFC Foundation × Steve Morgan Foundation
LFC Foundation × Steve Morgan Foundation
Expanded · International06 · Sep 1, 2026Liverpool FC × Cadbury: Four-Year Partnership Extension
Liverpool FC × Cadbury: Four-Year Partnership Extension
Renewed · International07 · Sep 1, 2026Liverpool FC × Google Pixel × Google Gemini
Liverpool FC × Google Pixel × Google Gemini
Expanded · International08 · Sep 1, 2026Liverpool FC × Tommy Hilfiger
Liverpool FC × Tommy Hilfiger
Current · International09 · Sep 1, 2026Liverpool FC × Wasabi Technologies: Partnership Renewal
Liverpool FC × Wasabi Technologies: Partnership Renewal
Renewed · InternationalFor Liverpool teams & agencies
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