Chinwagy/Brand portfolio
Johnnie Walker
Follow Johnnie Walker across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.
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Latest Johnnie Walker collaborations
Johnnie Walker activation as part of Diageo’s FIFA World Cup 2026 partnership
Johnnie Walker is one of five Diageo brands being activated through Diageo’s role as Official Spirits Supporter in the Americas for the FIFA World Cup 2026, with planned on-the-ground activations, limited-edition bottles and retail programmes across the host cities.
Official collaboration · Global02 · Sep 9, 2026Johnnie Walker Blue Label and Robert Wun Year of the Horse collaboration
Johnnie Walker partnered with fashion designer Robert Wun on a Blue Label design and a Year of the Horse limited edition for John Walker & Sons XR 21 Year Old.
Official collaboration · Global03 · Sep 9, 2026Johnnie Walker Vault x Olivier Rousteing Couture Expression
Johnnie Walker announced Olivier Rousteing as the first cultural partner under Johnnie Walker Vault and co-created the limited-edition Couture Expression collection with him.
Official collaboration · New York City04 · Sep 8, 2026Johnnie Walker Blue Label Lunar New Year limited edition designed by James Jean
Johnnie Walker partnered with Asian-American artist James Jean on a Johnnie Walker Blue Label Lunar New Year limited-edition design for the Year of the Dragon.
Official collaboration · Global05 · Sep 4, 2026Johnnie Walker announces global partnership with Sabrina Carpenter
Johnnie Walker announced a global partnership with Sabrina Carpenter to collaborate on storytelling around the brand’s Keep Walking platform and the future of Johnnie Walker Black Label experiences.
Official collaboration · GlobalFor Johnnie Walker teams & agencies
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