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Horizon Sports & Experiences
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Latest Horizon Sports & Experiences collaborations
Spectrum Becomes Official Kentucky Wildcats Partner and Names UK Athletics Spectrum Studio
Spectrum signed a multiyear agreement with UK Athletics, secured naming rights to Spectrum Studio and added venue branding, original content, podcasts, fan programming and NIL opportunities with student-athletes.
Official collaboration · Lexington, Kentucky02 · Sep 7, 2026Spectrum Teams Up With UK Athletics to Open Spectrum Studio, Official Home of Wildcat Storytelling
Spectrum became a multiyear Official Partner of UK Athletics, secured naming rights to the athletics content facility now called Spectrum Studio, and will support branded content and NIL opportunities for selected UK student-athletes. JMI Sports helped develop the agreement and Horizon Sports & Experiences represented Spectrum.
Official collaboration · LexingtonFor Horizon Sports & Experiences teams & agencies
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