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Heineken
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Latest Heineken collaborations
Heineken renews UEFA Champions League sponsorship
Heineken renewed its UEFA Champions League sponsorship through the end of the 2024-27 club-competition cycle. The partnership includes global marketing rights, fan campaigns and the Heineken-presented UEFA Champions League Trophy Tour.
Happening now · Global02 · Sep 10, 2026Inter Miami CF renews ten key partnerships ahead of the 2025 season
Inter Miami CF announced renewals with ten strategic partners. The package included Baptist Health naming rights for Baptist Health Community Field, Espolòn branded matchday spaces and cocktails, Brightline gameday train service and other fan-experience and community activations.
Official collaboration · Miami03 · Sep 9, 2026Formula 1 and Heineken expand multi-year global partnership
Formula 1 and Heineken expanded their long-running global partnership, including the Heineken 0.0-presented F1 Fan Zone, in-person installations, pop-up bars and paddock hospitality activations.
Official collaboration · Global04 · Sep 4, 2026Orlando City SC & Orlando Pride unveil revamped 2026 Pub Partner program
Orlando City and Orlando Pride expanded their official Pub Partner program to 19 Central Florida bars and restaurants, with match broadcasts, watch parties, Heineken promotions, prizes and team merchandise opportunities.
Happening now · Orlando05 · Sep 4, 2026HEINZ and Heineken unofficial stadium ketchup collaboration
HEINZ and Heineken created an unexpected limited-time collaboration tied to the summer soccer tournament, including a six-pack containing five Heineken beers and one bottle of HEINZ Tomato Ketchup.
Official collaboration · GlobalFor Heineken teams & agencies
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