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Hasbro
Follow Hasbro across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.
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Latest Hasbro collaborations
Hasbro and Playmates Toys enter global Power Rangers production and distribution relationship
Hasbro and Playmates Toys announced a strategic relationship for global production and distribution of Power Rangers products, including a new Mighty Morphin Power Rangers line.
Official collaboration · Global02 · Sep 11, 2026Hasbro and Warner Bros. Discovery announce multi-year Harry Potter toys and games partnership
Hasbro announced a new multi-year licensing partnership with Warner Bros. Discovery Global Consumer Products to develop Harry Potter toys and games.
Official collaboration · Global03 · Sep 10, 2026Hasbro and Netflix announce KPop Demon Hunters master toy partnership
Netflix announced master toy partnerships with Hasbro and Mattel for KPop Demon Hunters. Hasbro’s product lineup was planned for 2026, while Mattel’s collection was announced for sale beginning November 12, 2025.
Official collaboration · Global04 · Sep 10, 2026PLAY-DOH Barbie collection launches through Hasbro–Mattel licensing collaboration
Hasbro announced a PLAY-DOH Barbie collection created through a new licensing collaboration with Mattel, combining the PLAY-DOH and Barbie brands in playsets.
Official collaboration · Global05 · Sep 9, 2026Hasbro announces multi-year casino licensing partnerships
Hasbro announced four new multi-year licensing partnerships to bring its brands into land-based and online casino formats, including slots and table games.
Official collaboration · Global06 · Sep 8, 2026Hasbro named global co-master toy licensee for KPop Demon Hunters
Netflix named Hasbro a global co-master toy licensee for KPop Demon Hunters, covering products such as toys, games, figures and role-play items beginning in 2026.
Official collaboration · Global07 · Sep 8, 2026Hasbro signs multi-year licensing partnership for The Legend of Zelda toys
Hasbro announced a multi-year licensing partnership with Nintendo to create toys based on The Legend of Zelda franchise, with the first product reveals planned for San Diego Comic-Con and retail activity beginning in 2027.
Official collaboration · San Diego08 · Sep 4, 2026KPop Demon Hunters master toy partnerships
Netflix named Mattel and Hasbro as global co-master toy licensees for KPop Demon Hunters, covering dolls, games, collectibles, role-play products and related merchandise.
Official collaboration · GlobalFor Hasbro teams & agencies
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