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The Chinwagy Calendar/Oxford/College Sports collaboration

College Sports collaborationOxfordSportsCollege SportsAdvertising & Marketing

Ole Miss and adidas announce seven-year athletics partnership

Ole Miss Athletics and adidas announced a seven-year partnership beginning July 1, 2027. adidas will provide footwear, uniforms, apparel and equipment for 18 varsity programs, while also supporting NIL, student-athlete marketing, fan apparel, campus bookstores, team stores and future on-campus activations.

Official experience page ↗
WhenJuly 1, 2027 to June 30, 2034
WhereOxfordOxford, United States
FormatCollege Sports collaborationBrand collaboration
Official sourcePrime acquisition stackDirect experience information
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The collaboration brief

Ole Miss Rebels meets adidas

Ole Miss Athletics and adidas announced a seven-year partnership beginning July 1, 2027. adidas will provide footwear, uniforms, apparel and equipment for 18 varsity programs, while also supporting NIL, student-athlete marketing, fan apparel, campus bookstores, team stores and future on-campus activations.

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