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Department Stores collaborationParisDepartment Stores & RetailArt, Culture & Entertainment

Le Bon Marché’s 170th Anniversary Universe with Toqué Frères

For its 170th anniversary, Le Bon Marché created a fairground-style store universe with artist duo Toqué Frères, including a historical maze, in-store animations and exclusive anniversary products.

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WhenAugust 27, 2026 to October 16, 2026
WhereLe Bon Marché Rive GaucheParis, France
FormatDepartment Stores collaborationBrand collaboration
Official sourceChinwagyDirect experience information
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The collaboration brief

Le Bon Marché meets Toqué Frères

For its 170th anniversary, Le Bon Marché created a fairground-style store universe with artist duo Toqué Frères, including a historical maze, in-store animations and exclusive anniversary products.

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