FC Barcelona × SCIRCLE: Blaugrana olfactory identity

THE SWAG BAG STORY

An object with
collaboration history.

Barça Identity and the Barça Innovation Hub worked with SCIRCLE to translate the club into an olfactory DNA. The first two fragrances, For the Timeless and For the Passionate, are available now, while SCIRCLE Aura lets supporters create personalized variations.

Category

Sports × fragrance × artificial intelligence

Availability

The first two New Season fragrances are available through SCIRCLE in the United States, Mexico and Spain; personalized Aura fragrances are also offered.

Price

See SCIRCLE for current regional pricing

Place

Barcelona, Spain

Source checked

August 28, 2026