AP House Seoul in SeoulCourtesy of Audemars Piguet
Watch-brand house and social experienceOpen

The Chinwagy Globe/Audemars Piguet/Seoul

Audemars Piguet × residential hospitality × community × experiential retail

AP House Seoul

Step into our AP House, an innovative and intimate concept that embodies Audemars Piguet’s forward-thinking approach to retail. Located on Cheongdam Fashion Street, AP House Seoul invites you to experience the ultimate Audemars Piguet destination in Korea, where heritage meets modernity in a six-storey flagship that combines a boutique, an AP House and a Customer Service centre under one roof. This contemporary space seamlessly blends Korean cultural elements with the brand’s Swiss roots, offering bespoke hospitality in the heart of Seoul’s upscale shopping district. Join a community where genuine connections and a shared passion for fine watchmaking are at the heart of the experience.

Official source checkedOpenSeoul
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Address428, 428, Apgujeong-ro, Gangnam-gu, 06015
ExperienceOfficial source checked August 20, 2026Watch-brand house and social experience
RegionSeoul, South KoreaAsia-Pacific
Official sourceAudemars Piguet official pageDirect venue information

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AP House Seoul visualCourtesy of Audemars Piguet

The experience

Audemars Piguet, experienced in Seoul.

Step into our AP House, an innovative and intimate concept that embodies Audemars Piguet’s forward-thinking approach to retail. Located on Cheongdam Fashion Street, AP House Seoul invites you to experience the ultimate Audemars Piguet destination in Korea, where heritage meets modernity in a six-storey flagship that combines a boutique, an AP House and a Customer Service centre under one roof. This contemporary space seamlessly blends Korean cultural elements with the brand’s Swiss roots, offering bespoke hospitality in the heart of Seoul’s upscale shopping district. Join a community where genuine connections and a shared passion for fine watchmaking are at the heart of the experience. Chinwagy keeps the practical details together so readers can move from discovery to a real visit.

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