Lucasfilm
Exact 2027 NFL proof; halftime and alternate telecast roles are nested, not whole-game sponsors.
Official source ↗MAJOR EVENT · BRAND COLLABORATIONS
Super Bowl LXI 2027
American sport, entertainment and hospitality converge in Los Angeles.
Track the official hospitality, fashion, dining, entertainment and brand experiences building toward Super Bowl LXI.
BRANDS AROUND THE EVENT
One major happening.
Many brand worlds.
Follow the brands, places, experiences and products connected to this event. We add confirmed details as official announcements arrive.
Inglewood Explore the collaborations below
VERIFIED 2027 BRAND RELATIONSHIPS
Brands named for this edition.
Roles come from official event sources. More names may be added as organizers publish them; a roster relationship is not necessarily a new collaboration announcement.
ESPN
Exact 2027 NFL proof; halftime and alternate telecast roles are nested, not whole-game sponsors.
Official source ↗NFL
Exact 2027 NFL proof; halftime and alternate telecast roles are nested, not whole-game sponsors.
Official source ↗Apple Music
Exact 2027 NFL proof; halftime and alternate telecast roles are nested, not whole-game sponsors.
Official source ↗Roc Nation
Exact 2027 NFL proof; halftime and alternate telecast roles are nested, not whole-game sponsors.
Official source ↗On Location
Exact 2027 NFL proof; halftime and alternate telecast roles are nested, not whole-game sponsors.
Official source ↗BUILD YOUR SUPER BOWL LXI PLAN
1 experiences to explore.
Confirmed 2027
SPORT × LUXURY HOSPITALITY × ENTERTAINMENT
On Location Official Hospitality
The NFL identifies On Location as its Official Hospitality Partner, with premium seating, high-end food and beverage, exclusive entertainment and bespoke Super Bowl LXI packages.
- WHEN
- Super Bowl Week · February 2027
- ACCESS
- Ticketed
- WHERE
- SoFi Stadium and Los Angeles
MORE BRAND UPDATES
New partnerships around this edition.
Disney × NFL × ESPN
Super Bowl LXI
Disney+ and ESPN announced a collaboration with the NFL to livestream Super Bowl LXI on Disney+ on February 14, 2027. The game will also air on ESPN and ABC, with English- and Spanish-language presentations available to Disney+ subscribers in the United States. Super Bowl LXI is scheduled for SoFi Stadium in Inglewood, California. ([espnpressroom.com](https://espnpressroom.com/press-release/disney-to-stream-super-bowl-lxi-joining-espn-and-abc-to-give-fans-more-ways-to-watch/?utm_source=openai))
Read the official announcement ↗Disney+ × ESPN × Lucasfilm × National Football League (NFL)
Super Bowl LXI
Disney+ will stream Star Wars Funday Football, an animated alternate telecast of Super Bowl LXI presented by ESPN, Lucasfilm, Disney and the NFL.
Read the official announcement ↗EXPLORE ON CHINWAGY
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